商务英语在企业管理中的应用及其重要性

在经济全球化趋势的带动下,中国与世界各国的贸易往来日益频繁。随着我国外资企业数量不断增多,商务英语的作用就不再局限于对外交流合作中,在企业内部的管理中,商务英语也发挥着重要作用。本文主要分析商务英语在企业管理中的应用以及其重要性。     

英语教学中使用汉语的作用与设计

对我国英语教学中汉语使用问题虽然有不同观点,但对于英语教师来说,适量使用汉语进行教学,无疑可以提高教学效率、增加学生信心和保持学习兴趣,并对促进教师的专业化成长不无裨益。同时,在实际教学设计中,通过适量汉语的运用,必然能够提高学生的英语交际能力。     

双层摊铺技术在沥青混凝土路面施工中的应用

本文主要对双层摊铺技术在沥青混凝土路面施工中的作用、施工准备及应用进行了分析与探究。     

试论高职英语教学的改革与创新

本文主要是通过对目前我国高职英语教学的现状分析,探讨我国高职英语教学改革方向以及创新措施。     

科技翻译人才培养的探讨

在科技迅猛发展的二十一世纪,社会对高水平科技英语翻译人才的需求缺口依然很大。本文对《科技英语翻译实用教程》进行了简要评析,指出重视科技英语翻译教材的建设,重视翻译教学,将有利于解决高校科技翻译人才培养与社会市场实际需求脱节的现实矛盾。     

国家标准《数值修约规则与极限数值的表示和判定》在车用汽油胶质含量测定中的应用

本文根据胶质含量测定试验方法的要求，以车用汽油中胶质含量（包括未洗胶质含量和溶剂洗胶质含量）测定为例，探讨了0．5单位数值修约、极限数值的表示和判定在胶质含量测定数据处理和结果判定中的应用。目的在于使车用汽油产品检测工作中在数据处理、报告和结果判定方面更加规范和统一。     

Effects of aid for trade on extensive and intensive margins of greenfield FDI

Using a panel dataset of 105 developing countries for the period 2003–15, this paper assesses the effects of Aid for Trade (AfT) on greenfield FDI flows to the aid‐recipient countries. Particularly, this paper classifies the total dollar value of greenfield FDI flows to each recipient country in terms of four different layers: the extensive and intensive margins of projects as well as the extensive and intensive margins of source countries. Applying the system GMM estimator, this paper finds that AfT not only increases the dollar value of FDI flows to the recipient countries but also helps diversify the greenfield projects and source countries. In addition, this paper finds that AfT has a greater effect for greenfield FDI from donor (developed) countries than from non‐donor (developing) countries. Among the three components of AfT, aid for trade‐related infrastructure and aid for trade policy regulations are found to have positive links with greenfield FDI, irrespective of source‐country groups, yet their effects are larger for developed source countries. In contrast, aid for building productive capacity hinders greenfield FDI flows from non‐donor countries, while it promotes greenfield FDI from donor countries. We offer some explanations for this finding.     

Creating Shopper Value: Co-Creation Roles,In-Store Self-Service Technology Use,and Value Differentiation

This study examines how retailers can use self-service technologies (SST) to increase shopper satisfaction. Using a survey of 188 consumers of a new self-service kiosk launch within a convenience-store (c-store) setting, we examine how such retailers might influence shopper's perceptions of value by better involving customers in the service delivery experience. Our proposed model links classic service operations and marketing design insights to the service-dominant logic perspective of service value co-creation. We find that shoppers perceive enhanced value creation from the new SST when they feel comfortable in their roles and the surrounding service design supports those roles.     

基于模因论的大学英语教学策略探讨

模因论为英语教学的研究提供了一个新的视角。基于模因论的英语教学策略认为,教师们在组织课堂教学时,应该根据语言模因传播的不同阶段,来组织教学内容。文章从模因传播的四个阶段——同化、记忆、表达和传播来探讨大学英语教学策略。     

Local ecological knowledge reveals effects of policy-driven land use and cover change on beekeepers in Costa Rica

Land use and cover (LUC) change is a major driver of ecosystem service loss worldwide. In response, policymakers have designed conservation strategies that incentivize the establishment and maintenance of LUC types associated with higher ecosystem service provision. Many of these policies also aim to promote social and economic goals such as reducing poverty. Attempts to measure the impact of policy-driven LUC change on stakeholders typically focus only on economic outcomes for landowning participants or aggregate the socio-economic outcomes of diverse groups. In this study, we applied local ecological knowledge (LEK) held by beekeepers in Costa Rica to understand the impact of policy-driven LUC change on this specific group of often non-landowning stakeholders. Beekeeping is a globally important rural livelihood and provides pollination services to crops and wild plants. We synthesized beekeeper LEK using a mixed-methods approach including apiary mapping exercises (n = 215 apiaries), questionnaires (n = 50 participants), and follow-up interviews (n = 21 participants). Our study revealed that some policy-driven LUC changes have limited beekeepers’ access to preferred land uses, such as secondary and mature forests with native trees. Participants reported concern for their livelihoods due to policy-driven spatial and temporal change of floral resources via the establishment of tree plantations, changes in pasture management, and laws that prohibit beekeeping in national parks and reserves. Our study provides evidence of unintended outcomes from land use policies, including Payment for Ecosystem Services, with disproportionate negative impacts on non-landowning residents who depend on natural resources in the landscape for their livelihoods. Our study illustrates potential inequality rising from current incentive mechanisms associated with Payments for Ecosystem Services and other conservation policies and calls for policymakers to consider LUC change impacts on non-landowning stakeholders.